Many businesses forgo one of the cheapest and most effective forms of marketing – office decor. This is especially true of professional service businesses such as law offices. Many professionals in law offices view their offices as personal work spaces and not public businesses. As a result, a huge opportunity to promote their business is lost.
Any public business has two functions – it is a personal place of work and a public meeting place for clients and potential clients. Too often, those in the professional services businesses view their office as merely a personal work space. They forget that their office environment should also be designed with the public in mind.
Office decor sets the stage for any business. It is the introduction between a business and its customers. An orderly office with appropriate art gives a positive impression and begins the business relationship on a positive note. On the other hand, when one enters a messy office with haphazard art it establishes doubt and negativity about the quality of services offered.
Office decor should promote the business. The art on the walls, the wall paint, and the furniture should capture the spirit of the business. The decor should be the identity of the people working at the office. After all, those providing professional services are not in the office for social reasons but to transact business. The clients that enter the workspace are equally there for professional reasons. Professional service providers need to decorate their offices to both attract and reassure those who enter the office.
If you are an attorney, paralegal, court reporter, mediator, or anyone else in the legal services industry, your office should be used as a tool to promote your business. Use appropriate art to capture the spirit of the business. This simple act will go a long way to promote the success of your professional services business.